Pre-Roll Video Advertising
What If Every Viewer Had to Watch Your Ad — No Skip Button?
Pre-roll ads play before the videos your audience already wants to watch. Non-skippable, precisely targeted, and placed on premium publisher sites — it's the most direct way to put your brand in front of engaged viewers across the web.
The Ad Format Viewers Actually Watch
Pre-roll video advertising places your message directly before the content your audience has chosen to watch — on news sites, entertainment platforms, sports networks, and beyond. Because the ad plays before the video starts and can't be skipped, you get something rare in digital marketing: guaranteed, full-attention viewing. Combine that with precise audience targeting and real-time analytics, and you have one of the most effective brand-building tools available.
Why Pre-Roll?
Guaranteed Views
Most pre-roll placements are non-skippable. Your full :15 or :30 second message plays before the viewer's content — no skip button, no scrolling away, no wasted impressions.
Premium Placement
Your ads appear on trusted, brand-safe publisher sites — major news networks, sports outlets, lifestyle blogs, and entertainment portals your customers visit every day.
Precise Targeting
Reach exactly who you want by location, demographics, interests, and browsing behavior. Target down to zip codes in your service area so every impression counts.
Emotional Brand Building
Video is the most powerful medium for creating emotional connections. Pre-roll gives you a captive audience to tell your story and build lasting brand recognition.
Pre-Roll by the Numbers
How It Works
Strategy & Targeting
We define your ideal audience — demographics, interests, locations, and behaviors — and select the premium publisher sites where your ad will run.
Creative Production
We produce or optimize a compelling :15 or :30 second video ad designed to hook viewers instantly and deliver your message with impact.
Premium Placement
Your ad launches across top-tier websites and video platforms, playing before the content your target audience is already engaged with.
Optimization & Reporting
We monitor completion rates, viewability, and engagement daily — refining targeting and creative to maximize performance throughout the campaign.
Our Approach
Every pre-roll campaign follows our proven five-step process to deliver measurable, scalable results.
- Discovery — We learn your brand, audience, and campaign objectives to build a strategy tailored to your business goals.
- Strategy — We define targeting parameters, publisher site selection, and budget allocation for maximum reach and efficiency.
- Execution — Your video ads launch across premium placements, reaching the right viewers at the right moment — right before their chosen content.
- Evaluation — We analyze video completion rates, viewability scores, click-through rates, and downstream conversions to measure impact.
- Optimization — We continuously refine audience segments, creative elements, and bidding strategies to improve performance throughout the campaign.
Who It's For
Home Services
HVAC, plumbing, roofing, and contractors — build top-of-mind awareness with homeowners browsing content in the neighborhoods you serve.
Professional Services
Law firms, medical practices, and financial advisors — establish credibility and trust with a polished video presence on premium publisher sites.
Retail & E-Commerce
Showcase products, promotions, and seasonal offers with eye-catching video that reaches shoppers before they watch their next video online.
Real Estate & Development
Bring properties and communities to life with video tours that reach targeted demographics actively browsing in your market area.
Frequently Asked Questions
What exactly are pre-roll ads?
Pre-roll ads are short video advertisements that play before the main content a viewer has selected on a website or app. They typically run 15 or 30 seconds and, in most placements, are non-skippable — meaning the viewer watches your entire message before their content begins. This makes pre-roll one of the highest-attention ad formats in digital marketing.
How is pre-roll different from YouTube ads?
While YouTube is one platform where pre-roll can appear, pre-roll advertising extends far beyond YouTube. We place your ads across thousands of premium publisher sites — news outlets, entertainment portals, sports networks, and lifestyle blogs. This broader reach means you're not limited to one platform and can follow your audience wherever they watch video content online.
Can I target specific audiences with pre-roll?
Absolutely. Pre-roll campaigns support advanced targeting including geographic location (down to zip codes in your service area), demographics, interests, browsing behavior, and contextual relevance. We can even layer in retargeting to re-engage people who've already visited your website, ensuring your ad spend reaches the viewers most likely to become customers.
What kind of video do I need for pre-roll?
Most pre-roll placements accept :15 and :30 second video spots in standard HD formats. If you already have a TV commercial or branded video, we can adapt it for digital pre-roll. If you're starting fresh, our creative team can produce a polished, high-impact video designed specifically for the format — with a strong hook in the first three seconds to capture attention immediately.
How do you measure pre-roll campaign success?
We track a comprehensive set of metrics including video completion rate (VCR), impressions, click-through rate, viewability score, and cost per completed view. We also monitor downstream actions like website visits and conversions driven by your ads. You'll receive transparent reporting dashboards so you can see exactly how your investment is performing.
Ready to Capture Attention Before the Content Starts?
Stop competing for attention - start commanding it. Let's put your business in front of engaged viewers today.
